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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Learn Marketing YOUR Way with MKTG and MindTap! MKTG?s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your …
Sales Management
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer …
Essentials of Business Research
Advanced Issues in Partial Least Squares Structural Equation Modeling
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further …
The Essentials of Business Research Methods
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research …
Armor Hunters: Bloodshot
The hunters become the hunted! With the major capitals of Earth under siege by the Armor Hunters, the world’s most dangerous weapon has decided to come in from the cold — and into …
Essentials of Business Research Methods
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer …
Essentials of Marketing
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, MARKETING ESSENTIALS, 7E, International Edition by …
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on …